Vision Shift Design

Where sustainable meets beautiful

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How to Embody Your Authority to Teach What you Love

Authority.

You hear the word a lot these days.

Yet what does it actually mean, especially as it relates to your sustainable online presence?

There are different levels of authority—from B to Z. The range spans from (B) one-step-ahead of your audience to (Z) a recognized expert in your field.

The advantage of being a “one-step-ahead” authority

Most of us think we need to know a lot to be considered an authority. I know I’ve been guilty of believing that myth.

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4 Smart Ways to Supercharge Your Online Presence

Follow the yellow brick road to an effective online presence

In The Wizard of Oz, Dorothy and her companions follow the yellow brick road and face numerous challenges on the journey to find answers.

Each companion is searching for a different answer—

  1. Brain
  2. Courage
  3. Heart
  4. Family

Yet each is seeking home—a place of confidence and security in the world.

Why it is important that your website is your online home base

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Simple Tips to be a Sustainable Solopreneur in Challenging Moments

Wondering, what’s next?

Many people I know are relieved that 2016 is over and are now squirreling away “nuts” for the uncertain times ahead.

For many, “what’s next?” is a constant question. And sometimes, especially as solopreneurs, the first answer is fear about how to have a sustainable business and life.

Close on fear’s heels might arise a question….Should I give up and find a job, ’cause I’m feeling—

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How to Find Balance in Uncertainty and Make a Better Decision

Decisions. Yikes!

We all have to make decisions every day.

Multiple times a day.

Most are automatic and you don’t think about them. You simply follow the trajectory of your business or life.

Other times, you need to change a habit that no longer serves you or your business. Or you are required, for various reasons, to change your trajectory in a bigger way—

Maybe it is time to…

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Sustainable website design—attract your ideal customer like a neon light

You need a solution for your problem and are not sure where to find it.

You pick up your phone to—yup, let your “fingers do the walking” and google it. You type the “magic words” into the search box and get—2.4 million hits!

Now what?

That could easily be your ideal customer searching for you. And you want your website to welcome her in—just like a neon light.

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What we can learn from the craft beer industry on sustainable design

Sustainability—a wholistic approach to business and life—is something the craft beer industry models exceedingly well.