You hear the word a lot these days.
Yet what does it actually mean, especially as it relates to your sustainable online presence?
There are different levels of authority—from B to Z. The range spans from (B) one-step-ahead of your audience to (Z) a recognized expert in your field.
The advantage of being a “one-step-ahead” authority
Most of us think we need to know a lot to be considered an authority. I know I’ve been guilty of believing that myth.
- Not having all the answers