Vision Shift Design

Where sustainable meets beautiful

Core values design

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Make it Memorable—Your Website Design in Technicolor

Sustainable website design presents a technicolor moment to quickly get your audience to say—yes, I’m interested—and take a next step.

Based on a study by Chao Liu, Ryen W. White, and Susan Dumais, “the first 10 seconds of the page visit are critical for users’ decision to stay or leave.” (Jakob Nielsen)

Given today’s 10 secs (or less) attention span, it is hard to believe that not so long ago, how we communicated was mostly long-form and verbal, not visual.

A tiny bit of storytelling history

Previously, we sat on porches or around campfires and shared stories. This was followed by the birth of radio.

Both of those forms of media were audio only. The listener supplied her own visuals. And those earlier stories, which contained rich descriptions—often with a sense of suspense or emotional content—helped the listener to do just that. [Read more…] about Make it Memorable—Your Website Design in Technicolor

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The ABC’s of What to Include in Your About Us Page

About us.

Who, exactly, is us?

You might think that the us of your about us page refers to—

  • yourself as the site owner
  • your staff, if you have any
  • your company history
  • and last, though never least, your company dog or cat

The Cambridge dictionary defines us as—

The person speaking with other people included

Us includes me and you

Us is an all-inclusive word that encompasses those nearby the speaker.

Now it might seem counter-intuitive to consider nearby when it comes to your website. [Read more…] about The ABC’s of What to Include in Your About Us Page

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How to Make your Sustainable Website Design your “Ideal Business Partner”

Ever wonder how you can make a great first impression when you “meet” someone new and you’re not even in the same place?

You’ve likely been taught that you only get to one chance to make a first impression.

And what if you don’t even know that you are meeting someone new? You might believe that makes creating a great first impression hard.

Or does it?

Because of today’s online world, you and your reader are likely to meet-‘n’-greet for the first time on your website. So your site needs to be designed to “put your best foot forward.”

Your ideal business partner

One way to view your website is as your 24/7, always-on business partner. Partnerships succeed when each partner brings their best skills to the collaboration.

As your business partner, does your website design and content authentically and comfortably represent your best self? [Read more…] about How to Make your Sustainable Website Design your “Ideal Business Partner”

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How a Pair of Saddle Shoes Helped Me Find My Unique Voice

You know the feeling don’t you?

The knot in your gut.

The lump in your throat.

Your heart pounding loudly in your chest and ears.

You slowly inch your hand skyward in an attempt to join the conversation and share your point of view. Your silent, or persistent, words swirling inside your head that you fear may not resonate with others.

And just as the voices of fear inside your head subside enough that your fingertips start to creep past your shoulder and become visible—the facilitator stops calling on raised hands and moves on to the next topic.

You’re flooded with a sense of relief—you dodged that vulnerability bullet one more time—which is rapidly followed by a barrage of negative self-talk and frustration. [Read more…] about How a Pair of Saddle Shoes Helped Me Find My Unique Voice

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How to Embody Your Authority to Teach What you Love

Authority.

You hear the word a lot these days.

Yet what does it actually mean, especially as it relates to your sustainable online presence?

There are different levels of authority—from B to Z. The range spans from (B) one-step-ahead of your audience to (Z) a recognized expert in your field.

The advantage of being a “one-step-ahead” authority

Most of us think we need to know a lot to be considered an authority. I know I’ve been guilty of believing that myth.

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Simple Tips to be a Sustainable Solopreneur in Challenging Moments

Wondering, what’s next?

Many people I know are relieved that 2016 is over and are now squirreling away “nuts” for the uncertain times ahead.

For many, “what’s next?” is a constant question. And sometimes, especially as solopreneurs, the first answer is fear about how to have a sustainable business and life.

Close on fear’s heels might arise a question….Should I give up and find a job, ’cause I’m feeling—

[Read more…] about Simple Tips to be a Sustainable Solopreneur in Challenging Moments