We all desire traffic to our website.
You work hard to create content your site visitors will love.
You share and promote the heck out of your content in the hope that you’ll get likes, shares and traffic to your site.
In the movie, Field of Dreams, Kevin Costner builds a baseball diamond in his cornfield. He kept hearing the message, “if you build it, they will come.” Yet before “they” came, he built the groundwork so when they came, it was sustainable.
It is no different for your website design and configuration. You want to research, design and apply the framework for a sustainable website before you drive a lot of traffic to your site.