What is sustainable website design?
Sustainable is not a word we immediately relate to website design.
Yet, in today’s online-based world, powerful website design and true sustainability are inseparable.
As a business owner or non-profit organization, you dream of an eye-catching website that regularly converts visitors to customers or donors. Your website design is an umbrella for your complete online presence.
Sustainable—to support something or keep it going. Fulfillment—an alternate definition of sustainable—can change your world.
Digging a bit deeper to connect the dots
In today’s short-attention-span world, you need a website design that speaks to your visitor instantly. Have you ever clicked on a google link that looked promising only to hit a wall? Do that a few times and you begin to feel frustrated. Powerful design is optimized so your visitor finds an answer to their question at the end of a click.
Satisfied visitors are grateful and feel connected to you. This leads to fulfillment for both you and your site visitor. Fulfillment creates sustainability when a visitor becomes a customer. And again, when a one-time sale turns into a loyal customer—one who is willing to sing your praises and refer others.
Why website design needs to reflect your authentic values
Now that you’ve reached the life cycle in your business where you have all the customers you need and can relax…Oh, not quite yet? You are not alone. Yet it is a dream many business owners share.
One way to get there is with a website design that reflects your values. Radiate the authentic aspects of you or your non-profit mission as they relate to your ideal customer or donor and you create a focused, magnetic, sustainable website.
- When you love what you do, you are fulfilled.
- You are generous.
- Your services and products meet your customers needs.
Fulfillment changes and heals our world. It turns lack into enough. It stops the unsustainable spin of needing more.
Authenticity shines through when you align your heart—your passion—with your business or non-profit services or products—your skills. This alignment of your passion with what you do each day at work brings fulfillment. And fulfillment changes and heals our world.
As we grow in our consciousness, there will be more compassion and more love, and then the barriers between people, between religions, between nations will begin to fall.” —Ram Dass
Being our Self is the wisest philosophy, the bravest action, the kindest consideration and the greatest act of healing imaginable.
from Living Wonderfully, by Robert Holden
The actual design might be—
The right style choice and colors help create a website design that reflects your values. The best option(s) for your site emerge as you refine and focus your message and branding. Design is one cornerstone of your sustainable website presence.
Create your sustainable website design
Share quality content to reflect your authentic values
For it is in giving that we receive. —Francis of Assisi
Another cornerstone of sustainable website design is to share valuable content. Know what your ideal customer seeks and fulfill their needs. Do the research. Educate them as to why they need your services or product.
Your genuine willingness to share reflects your customer service and values. This leads to trust. Trust captures the attention of website visitors and turns them into customers. When you share your journey, you build empathy and become relatable to your ideal customer. They know, like and trust you to meet their needs. And they, in turn, share your content with others.
Website, relationship and your authentic values
A third pillar required to create a sustainable website design is your call-to-action. Give your ideal customer an easy to follow path—let them know exactly what to do next. You’ve captured their attention with great design and gained their trust by generously sharing valuable content.
Now guide your site visitor to what you’d like them to do next. It can be any action that furthers a connection—that takes a step toward building a relationship.
You might ask your visitor to—
- sign up for your email list
- register for your next free webinar
- become a volunteer
- purchase your online or in-person course
- buy your product.
Fulfillment connects the dots
Fulfillment magically happens when there is an alignment between your outer presence and inner world. The opportunity to satisfy your customer through valuable service leads to outer fulfillment as your business succeeds and inner fulfillment when you live your core values.
When this magical alignment happens, you change and our world begins to heal.
When we give freely, we feel full and complete….We are meant to learn this great truth, that giving fulfills us…”
, What about Now?: Reminders for Being in the Moment
Find the common ground between—
your message and your customer.
Be unafraid to share your story—
and you connect the dots of sustainable website design…fulfill and be fulfilled.
We share a basic human need to feel fulfilled—to have purpose. This alignment of the inner and outer is the energy that will change and heal our world.
We are all longing for connection and authenticity, and what we believe will repel people does the exact opposite….When people are honest, real, and vulnerable, it draws others in: that’s what we’re all longing for. —Ruthie Lindsey (interview The Great Discontent)
Be it as comprehensive as a complete company or non-profit branding or as simple as your customized WordPress website—no matter your budget—you can create a sustainable website design that will change our world.
Ready to change our world and not quite sure where to start?
Let’s talk about your project. Contact me for a free, 20 minute strategy session to help you get online with a new or redesigned sustainable website that reflects your business values or non-profit mission.